???????? EAT ?? ????? ???? ???? ?????????? ??? ?? ???? ???? ???? ????? ???? ????? ????? ?????????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ????????? ?? ?? ??? ????? ????? ?? ????? ??????? ????? ? ???? ?????. ????? ??????